Interactive Learning in Virtual Communities: A Case Study for a Master Degree Program

The aim of this chapter is to explore the behavior of the students enrolled in an online two-year master degree program in project management. One hundred twenty-nine enrolled students and more than 195 distinct characteristics/variables per student were analyzed. Due to the large number of variables, an exploratory data analysis through data mining was chosen, and a model-based discovery approach was designed and executed in Weka environment. Association rules, clustering, and classification were applied in order to identify behavior patterns and to discover the factors explaining the students’ behavior in virtual communities. Three actual behavior patterns were discovered for the first and second academic year. The students associated with the first behavior pattern tend especially to visit the administrative area of the e-learning platform, not being interested in communicating with colleagues and teachers. The students associated with the second pattern have a high interest for the administrative issues, but the teaching topics are not neglected either. The students tend to interact with their colleagues to a large degree, making proposals for new topics. Students presenting the last behavioral pattern are clearly focused on the academic activities and have a low interest for the administrative issues. Differences between the behavior in the first and second year are not relevant. The attribute with the biggest influence on the actual behavior in the first year is the volume of communication with the teacher, while for the second year it is the volume of materials for reading. The results of the data analysis are very encouraging and suggest several future developments. Ion G. Roşca Academy of Economic Studies, Romania Radu Ioan Mogos Academy of Economic Studies, Romania